Our Story

CodeData's journey started with the goal to simplify advanced analytics and bring its power to business users to driven data-driven decision making. The world has had a gamut of technologies around AI and Advanced Analytics, but the real power of these technologies can only be harnessed when business users can use them to solve real business problems.

And why did I choose manufacturing to start with? The reason is closer to me - at home. My son plays a big motivating role in this story - he wanted factories from all over the world to build toys faster and cheaper so that Santa can get lots of them for him and get them to him way ahead of Christmas. He told me he didn't care where the toys came from as long as he liked them.

And CODA was born. CODA connects machines, service and workforce in a single unified solution to deliver efficiency in manufacturing processes so innovative products can be built anywhere in the world with better quality, reduced waste and distributed faster to customers globally. Shane's "liking" requirement is about building personalized products - a natural progression towards smarter manufacturing. manufacturing.

Mission. Vision. Values.


Use innovation to deliver cheers to our customers.


Use AI and Advanced Analytics technologies to deliver digitally transformative business outcomes to our customers.


Innovation: We deliver innovative solutions so you can deliver winning value propositions for your customers.

Intelligence: We can only build intelligence into our products by hiring and partnering with people who demonstrate all-around intelligence.

Energy: We make a conscious effort to remain small and lean, and that's only possible when we are powered by each other's initiative and energy.

Integrity: None of our other values make any sense if we don't pursue this relentlessly.


Amitava to head Business Development

Amitava Mukhopadhyay – a 22-year veteran of specialized channel and sales roles in  delivering high growth results and building high performing teams – has joined CodeData as head of Business Development. Welcome onboard Amitava, we wish you all the best!


CODA in Vietnam

CodeData will showcase CODA  in Vietnam this weekend at a Startup Weekend event. We are excited about our introduction to the market in Vietnam. We look forward to meet with you all and share the CODA journey.


Just Launched: 10 Day Outcome Challenge

CodeData has just launched the 10 Day Outcome Challenge, where your data meets our technologies and delivers a meaningful outcome to your business in 10 days or less. Sign Up and we will be happy to share more.


Hot: CODA Alpha Preview

CodeData is launching an alpha release of the CODA product line on December 15 at the Startups Club Demo Day event in Bangalore, India. Information about the Demo Day event is here . If you sign up for the event we will meet you at the venue, do a quick demo of the CODA Alpha […]


Explore Our New Site

CodeData website has a new look. This was long due and we finally did it! We are excited to share with you updated information on CODA,  our 10 Day Outcome Challenge and much more! We also have quite a few events coming up that you would want to participate. And we will soon catch up on […]


Praveen to head India Office

Praveen Rajendra – head of Advanced Analytics in ServiceMax (and then GE) in India has joined as CodeData’s Director Engineering based out of the Bangalore office. Praveen will lead CodeData’s Development efforts in India for the CODA product line.


Leadership Team

Sam Sur

Founder & CEO

At CodeData Sam brings together his decade-long experience in advanced analytics in manufacturing and service management, and more than 20 years of software engineering skills to build CODA, the industry's groundup Industrial Recommendation System that will leapfrog manufacturers and industrial asset operators globally to smarter manufacturing. Sam is passionate about simplifying advanced analytics and using it to solve real-world problems.

Swas Sur

Executive Director

Swas brings several years of experience in Sales and Marketing to CodeData. She led Marketing and Sales departments for startups in India and Japan and brings a global persepctive to building the team here at CodeData. When she is not working on building the team, Swas is also CodeData's brand ambassador in Japan and Asia Pacific.

Praveen Rajendra

Director Engineering

Praveen brings 15 years of experience in software development with proven leadership abilities for building and managing large-scale enterprise applications with globally distributed teams. He has demonstrated expertise in hiring and mentoring great engineers and building teams and products from ground zero. Praveen has worked on a variety of technologies including advanced analytics applications and built products in a fast paced environment. He always keeps an eye on the commercial and competition aspects of the product and brings in new ideas in order to stay ahead of the competition.

Persius Kanga

Advisor, Business Strategy

Persi brings over 20 years experience in innovation across a number of fields. His background includes Technology and Business Management Strategy, Enterprise Platform deployments with expertise in the Financial Services and Insurance verticals along with e-Commerce and Education platform innovation. Persi's innovative approach to business strategy along with his experience in large-scale enterprise deployments will help guide Codedata's strategy. Persi also brings many years of partner and vendor management expertise which will aid Codedata to expand and grow quickly on a global stage.

Chris Beres

Advisor, Customer Success

Chris's 25 year career in enterprise software is built on a foundation at publicly traded technology and Big5 management consulting firms and 7 venture backed startups with 5 successful exits. Chris has deep experience with building, growing and managing successful services businesses to drive company growth and guarantee customer success.

Prudhvi Kalakota

Director Information Architecture

Prudhvi brings 15 years of leadership and strategy related to sharing business information across  organizations through the identification, definition and analysis of user interactions to deliver the best user experience.

Amitava Mukhopadhyay

Chief Business Development Officer

Amitava brings in leadership of more than two decades in IT consulting sales and services and has a proven track record of delivering high growth results and building high performing teams. He has worked with leading organizations like Microsoft, Hewlett Packard, CMC Limited (Now TCS), Keane India (Now NTT Data) in specialized sales and services focused roles